Money raised by the project will go to partner charity Riders for Health which runs motorcycle fleets used to deliver vital healthcare in four African countries.
The new partnership will see Yamaha launch a series of exciting fundraising activities which will also include participating in the Africa Eco Race where Yamaha will be lining up with the brand-new Yamaha Ténéré 700 World Raid.
Two Wheels has been closely associated with Yamaha for over 30 years as the firm’s dependable Yamaha AG models have been used as transport for health workers since the organisation’s formation in 1989. The combination of reliability, value for money and ease of maintenance have made them ideal for tackling poor roads in some of Africa’s most remote regions.
Yamaha will be announcing a series of fundraising activities in the lead-up to the Africa Eco Race, which takes place between October 15 and 30 this year. Throughout the three-year partnership, Yamaha will support Riders for Health and their UK-based fundraising arm, Two Wheels for Life, by increasing awareness of their work and running various fundraising activities on the Yamaha Motor for Riders website.
To raise awareness of their projects, this partnership will also see Riders for Health become title partner for Yamaha Racing’s entry into the Africa Eco Race.
Andrea Coleman, Co-Founder Riders for Health and Two Wheels for Life said:
“Yamaha is close to our hearts. We have used their reliable AG bikes for over 30 years in our African programmes and their racing teams have supported our fundraising since the start of the charity. We are excited to announce this new, landmark three-year partnership between Riders for Health, Two Wheels for Life and Yamaha. Together we will show that motorcycles save lives!”
Eric de Seynes, President, Chief Executive Officer of Yamaha Motor Europe, Senior Executive Officer of Yamaha Motor Co., Ltd. said:
“We are proud to partner with Riders for Health. Our aim with this partnership is to raise awareness and raise funds for Riders’ projects in which they provide vital healthcare to communities in the most remote areas. We really hope that people are touched by Riders’ cause and participate in our upcoming fundraising activities.”